THE LOOK OF THE YEAR direct link between those who create fashion, those who promote it and those who wear it as a profession.

THE LOOK OF THE YEAR: Cindy Crawford, Vanessa Incontrada, Nina Moric, Ines Sastre, Natasha Stefanenko, Gisele Bundchen, Linda Evangelista started their careers thanks to THE LOOK OF THE YEAR. World event linked to the world of fashion and privileged observatory for the research of future models, able to involve more than 50 countries around the world every year.
THE LOOK OF THE YEAR, which was born in 1983, is today the world competition that decrees the standards of style, beauty and personality every year. From 1983 to the finals, the commission composed of the most recognized professionals in the world of the image: world-famous stylists, photographers and models. AZZEDINE ALAIA, JOHN GALLIANO, Patrick Demarchelier, Peter Lindbergh, HELMUT NEWTON, LINDA EVANGELISTA, NAOMI CAMPBELL, GLEN AMBER and others have contributed to discovering the new protagonists of model making.

The castings of THE LOOK OF THE YEAR begin with the nomination of approximately 350,000 participants aged 14 and over, and end with the selection of 50 candidates participating in the world final.
For each edition THE LOOK OF THE YEAR through the associated model management agencies propose employment contracts, about 80% of THE LOOK OF THE YEAR finalists become professional models within two years of the conclusion of the event.

From 1983 to today the international finals: 1983 Acapulco Mexico – Mauritius Indian Ocean 1985 – 1986 Forte dei Marmi, Italy – Taormine Italy 1987 – 1988 Atami Japan – 1989 Paris France – 1990 Rio de Janeiro Brazil – New York United States 1991 – 1992 New York United States – Miami Beach USA 1993 – 1994 Ibiza and Formentera Spain – Seoul Korea 1995 – 1996, 1997, 1998 1999 Nice France – 2000 Geneva Switzerland – 2001 Nice France – 2002 Tunis, Tunisia – 2003 Singapore Singapore City – 2004, 2005 Shanghai China – from 2006 to 2013 Taormine Italy – 2014 ROME the Westin Excelsior Via Veneto – 2015 SHERATON Taormina – 2016 Metropolitan Catania – 2017 Island of ISCHIA – 2018 Island of Ortigia – 2019 Island of Malta – Edition 37 ° Sanremo 2021 – 2022 Casino of Sanremo – Edition 40 2023 ARISTON Theater of SANREMO

The event involves models, agencies, the fashion industry, TV, radio, journalists, fashion houses, companies in the sector (make-up, beauty products, clothing, fashion, etc.), as well as well-known personalities from the world of fashion. The fashion award THE LOOK OF THE YEAR will be awarded annually to the most creative designers, magazines and best professionals in the sector.

The style of THE LOOK OF THE YEAR is in line with its location, the destination of the international jet-set, where some of the prestigious names of international fashion participate.

THE LOOK OF THE YEAR is a registered trademark. All rights reserved.